

Crafting a better tomorrow by elevating our communities and anchoring climate change in our corporate culture.
Our ambition to achieve this is rooted in our sustainability agenda – Rolling Responsibly - an integral part of Rolling Towards 2025.

SPOTLIGHT ON ROLLING RESPONSIBLY
Rolling Responsibly consists of three imperative focal points to steer our sustainable practices forward.
Compliance: Our commitment to prepare diligently to meet the evolving landscape of regulatory demands, notably addressing the Corporate Sustainability Reporting Directive.
Climate commitment: Actively engaging with the Carbon Disclosure Project (CDP) and the Science Based Targets initiative (SBTi), emphasising a strong commitment to reach emission reduction targets.
Embedding sustainability into our ways of working: As a core principle, we continue to embed sustainability into our day-to-day business processes, ensuring that environmental and social factors are considered in our strategic decisions.
MATERIAL TOPICS | 2024 ACCOMPLISHMENTS | 2025 PLAN | |
Environment | E1 - Climate Change E5 - Resource Use & Circular Economy |
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Social | S1 - Own workforce S2 - Workers in the value chain S3 - Consumers and end-users |
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Governance | G1 - Business Conduct |
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Sustainable Community Pioneers
We are committed to empower our communities to build better, brighter futures through initiatives that include access to healthcare, enabling woman and providing education and opportunities for advancement, not only for our employees but also for the people in the communities where we produce our cigars.
We have identified four material topics for the Sustainable Community Pioneers pillar. These are Diverstiy & Inclusion, Employee health and safety, Anti-child labour and Community engagement. Strong community relations are fundamental to our business and we aim to contribute positively to the communities in which we operate in.
OUR VIEWS AND POLICIES
Our view on smoking
We acknowledge the health risks associated with consuming tobacco and nicotine products. The use of these products should be a personal choice and those who do use them must weigh the associated health risks and balance those against their enjoyment.
Nobody under the age of 18 (or such higher age as may have been determined by local law for legal purchase) should consume tobacco or nicotine products.
We do not work to increase the number of smokers or to grow the total market for tobacco or nicotine products. On the contrary, we grow our business by growing our market share. Our aim is to give smokers and users of nicotine products reasons to choose our products and categories over those of competitors.
Our view on regulation
Scandinavian Tobacco Group acknowledges that tobacco products are different from other consumer products and that the health risks associated with them require stricter regulation – in particular to prevent children and adolescents from taking up smoking. Tobacco products continue to be subject to increased regulation in terms of manufacturing, promotion, presentation, sale and consumption. We support proportionate and fact-based regulation of our products and market place. We ensure compliance with local laws and regulations. And when marketing our products, we apply self-imposed principles that in many cases are stricter than local regulations. When it comes to new regulation, we do what we can to ensure a balanced approach to our product categories. On the one hand, regulation should always take health issues and the protection of youth into account. On the other hand, regulation should also take into account that the typical consumer of cigars and pipe tobacco is a mature adult. The consumer profile and the different characteristics of the various tobacco product categories mean that legislation, where relevant, should differentiate between, for instance, cigars and other tobacco products. We want to be a trusted participant in the legislative process, and we have valuable input and views to share specific to our products.
Our view on diversity
Diversity is the existence of many unique individuals in the workplace, marketplace and community, individuals from different genders, nations, cultures, ethnic groups, backgrounds, skills, abilities and all the other differences that make each of us who we are. An inclusive culture in Scandinavian Tobacco Group is a work environment where every person has the opportunity to fully participate in creating business success and where each person is valued for their distinctive skills, experiences and perspectives. The Group embraces workforce diversity as a source of strength. This is not only about visible differences in the workforce, but as importantly it is about the strategic advantage that comes from incorporating a wide variety of capabilities, ideas and insights into our decision-making.
Our view on smoking

Our view on regulation

Our view on diversity
